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Coca-Cola criticized for AI-made ad
Coca-Cola is under criticisms after releasing a Christmas commercial made through AI.
Some critics argue that it lacks creativity, drawing on imagery from a 1995 Coca-Cola advertisement.
The video features AI-generated scenes including Coca-Cola trucks and snowy streets.
It was developed by AI studios Secret Level, Silverside AI, and Wild Card using generative AI models.
However, Silverside AI stated that the viral version was not its creation.
Recent Coca-Cola developments
| Timeline |
|---|
27-Mar-2020 🚚 Coca-Cola’s VC arm invests in Indonesian logistics startup Kargo
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23-Aug-2013 📈 How Coca-Cola is getting people to discover its content through Outbrain
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12-Aug-2013 🚀 World’s first Coca-Cola Accelerator launches in Sydney
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10-Nov-2011 🎮 How Coca-Cola is Gamifying Vending Machines in Japan
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| 06-Oct-2011 🏆 Apple is Most Improved Global Brand, But Where Do Asian Tech Companies Stand? [CHART] |
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