Apple is Most Improved Global Brand, But Where Do Asian Tech Companies Stand? [CHART]

Apple's brand value rose 58% since last year according to Interbrand

Interbrand has just released its annual Best Global Brands Report, and not surprisingly Coca-Cola tops the list again. But here at Penn Olson we’re more interested in how the tech companies fared, specifically the ones from Asia. The report looks at a number of factors, including financial performance and the “strength of a brand to continue to secure earnings.”

If we look at the global overview, only ten of the top 100 brands listed are from Asia. 52 are from the Americas (almost all from the US), and 38 are from Europe. Here’s a quick visualization of the top 100. Companies who improved brand value on the previous year are in orange. Notice how orange Apple is? Nice work Steve!

*data is brand value in millions of dollars, and change in brand value since last year

[Download static image | View on ManyEyes]

Drilling down further to the ten Asian companies who made Interbrand’s cut, we see that the majority are tech companies. Japanese companies placed well with Canon at 33, Sony at 35, Nintendo at 48 (down from 38 the previous year), and Panasonic at 69. Korea’s Samsung is the highest-ranking of all Asian electronics companies on the list in 17th spot. Noticeably absent from the top one hundred are any brands from mainland China.

Taiwan’s HTC is perhaps the standout performer from Asia breaking into the top 100 for the first time at 98. Interbrand’s APAC CEO Stuart Green explains that this is a good sign for the region, saying “I have no doubt that in the years to come, more top Asian brands will break into Interbrand’s global top 100.

For more information, I encourage you to click over to Interbrand for details.