Apple has begun selling its advertising inventory directly on Apple News, according to sources familiar with the matter.

This shift marks a strategic change from using third-party vendors.

The tech giant aims to boost revenue for itself and its publishing partners by introducing new ad formats on its platform.

Apple plans to offer premium sponsorships for editorially curated content tied to events, such as the Met Gala and US Open.

Advertisers will also have access to various ad formats, including banner, video, and carousel ads.

Apple previously relied on NBCUniversal for ad sales, but this partnership will end this year.

Recent Apple developments