The never-ending race: Why product innovation is crucial in 2024

The tech industry is constantly changing. New technologies emerge at breakneck speed, consumer expectations morph like digital chameleons, and competition is unrelenting. In this ever-changing landscape, product innovation isn’t just about adding a shiny new button – it’s a company’s lifeblood.

Why is product innovation so crucial?

Future-proofing your product: By anticipating future trends and user needs, constant iteration ensures your product remains relevant. (Imagine pouring your heart into a product that becomes obsolete overnight!)

Unlocking untapped potential: Innovation unlocks hidden gems within your product, fostering groundbreaking ideas that can redefine your market. (Imagine the possibilities!)

Building a moat around your business: Innovation acts as a shield against complacency. It creates a moat around your business, as it drives teams to push boundaries and explore new territories. (Remember the giants felled by disruptive startups?)

PDC 2024: Your innovation launchpad

Tech in Asia’s Product Development Conference (PDC) returns to Indonesia, this time in the Jakarta Convention Center. The event will be on June 25 and 26, 2024 and will be your one-stop shop for navigating the ever-evolving world of product innovation. Here’s how PDC empowers you to break the mold:

Learn from the masters: Gain valuable insights from industry leaders who revolutionized their fields. This year, we’ve got an exciting lineup of top industry professionals, including:

• Arga M. Nugraha, Director of Digital & Information Technology BRI
• Aashima Praveen, Associate Director, Global Product Marketing Bumble Inc
• Agung Bezharie, Partner Antler
• Harsya Prasetyo, SEVP Change Management & Transformation Office BRI
• Joey Battja, Chief of Product Xendit
• Norman Sasono, Chief Technology Officer DANA Indonesia
• Prayudi Utomo, Chief Product Officer GovTech Edu
• Samir Kumar, Head of Mobility Grab
• Steven A. Yudiyantho, SEVP Human Capital Strategy BRI
• Victoria Simansjah, Partner, Head of Product Management Sixty Two
• Vikra Ijas, CEO Kitabisa
• Damien Passavent, Chief Product Officer Aspire
• and many others

Network with a diverse community: Connect with a vibrant community of product enthusiasts, developers, designers, and key decision-makers from leading companies across Asia’s booming tech scene. Imagine rubbing shoulders with innovators from Grab, Telkom Indonesia, Traveloka, Tokopedia, and Bank Rakyat Indonesia – all under one roof! Share ideas, brainstorm groundbreaking possibilities, and forge connections that can fuel your product’s innovation engine.

Deep dives into specific areas: Want to master a specific aspect of product development? PDC 2024 offers specialized tracks tackling crucial topics like product scaling, product growth, product analysis, and product strategy. Learn from the experts and discover actionable strategies to optimize your product development process at every stage.

PDC 2024 isn’t just about attending; it’s about taking action.

Walk away with fresh ideas, new connections, and a toolkit to completely transform how your team develops products. Become part of a passionate community of product innovators.

Here are the companies you can look forward to meeting at PDC 2024!

…and many more

Meet our partners

We’ve got a great conference coming up and it’s the result of the wonderful support provided by our sponsors. We’re deeply grateful for the major role they’ve played in helping us bring great events and content to Asia’s tech and startup community.

Limited time only — secure your tickets at 10% off!

This is your chance to learn from industry rockstars, network with innovation leaders, and unlock the secrets to future-proofing your product. Don’t let this golden opportunity slip away! Secure your spot at PDC 2024 before the price goes up on June 25!