Say hello to Brand Pulse, Tech in Asia’s take on sponsored content

Some of our more eagle-eyed readers might have noticed that a few of our articles have a ‘Sponsored by’ tag at the top. That’s because these articles fall under Brand Pulse, our brand new category that we soft-launched in the months prior to our revamp. Brand Pulse is Tech in Asia’s take on sponsored content, and we want to explain to you exactly what it is, and how it will affect you, us, and the ecosystem.

Our #1 priority is our community

Tech in Asia exists and grows because of our community, and you guys are our highest priority. This does not change. Everything we create with Brand Pulse will have the community at the forefront; we want to create content that you want to read. We are also aware that our expertise and knowledge has its limits, and this is where we feel working with expert brands and industry leaders will allow us to grow our knowledge and share more valuable information with the community.

Till now we have worked with Baidu to bring some insight to mobile apps in Indonesia, better understand how Chinese companies are expanding in India and globally, and with Global Leaseweb to bring our attention to the legal issues facing data privacy. Moving forward we hope to work with more brands and craft some more great content that supports the ecosystem.

We are fiercely protective of our editorial integrity

And yes, we’re serious about ethics and transparency.

We take our readers seriously, and we take our work seriously. And we protect the trust we have built over the years like a lioness protecting her cubs. Which means that everything we publish on our websites, whether Brand Pulse or not, is editorially controlled by the Tech in Asia team. Here’s the deal; we work with startups, corporates and agencies, and we are willing to help as much as we can, but we keep our content as transparent and independent as is humanly possible.

Even though Brand Pulse articles will be commissioned, our goal here is not to turn TIA into a giant ad. We want to work with partners who can add to the knowledge and learning within our community. Ultimately, it all goes back to you, our readers. We know and respect you enough to know that you will recognize an ad when you see one. Call us out if you see it.

Brand Pulse is key to our growth

Online publications are moving away from banner ads. We think banner ads are intrusive, don’t fulfill KPIs, and can be downright ugly. Brand Pulse is our attempt at providing value to our readers, by working with partners in new and exciting ways. We will always clearly indicate which articles are sponsored, and the content within these articles should feel exactly like the content you currently love to read on TIA. We hope you show it the same love and support you have always shown us.

We’re planning a series of Brand Pulse articles to talk about our experience with native advertising and content marketing, so watch this space!

Want to work with us? Contact us at brandpulse@techinasia.com.