Society Pass acquires Indonesian traveltech firm NusaTrip

Society Pass, a a Vietnam-based tech firm, has acquired Indonesian online travel agency (OTA) NusaTrip for an undisclosed amount.

NusaTrip founder Menak Galumbang (left) and Society Pass’ founder Dennis Nguyen / Photo credit: Society Pass

Patrick Soetanto, Society Pass’ country manager for Indonesia, said that he will expand NusaTrip’s services to more Southeast Asian countries soon by integrating more travel product lines for international and regional users.

Founded in 2018, Society Pass focuses on acquiring Southeast Asian ecommerce players to build a loyalty and data marketing ecosystem.

Aside from NusaTrip, it has acquired Vietnam-based lifestyle platform Leflair, Philippines-based e-grocery firm Pushkart, Singapore-based blockchain startup Gorilla Networks, and Thailand-based social commerce platform Thoughtful Media Group, among others.

The company was established by Dennis Nguyen and incorporated in Nevada. In November last year, it went public after listing on the Nasdaq, raising around US$26 million in the process. It is the first Vietnamese company to complete a traditional listing on a stock market outside its home base.

In a statement, Society Pass said that it has more than 3.3 million registered users and over 205,000 registered merchants on its platform.

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Meanwhile, NusaTrip is the first OTA that was accredited by the International Air Transport Association. Since its inception in 2013, the company has acquired more than 1.2 million registered users. It has onboarded more than 500 airlines and over 200,000 hotels on its platform.