Peak XV joins $7.5m round of AI startup Aampe

The Peak XV Partners team / Photo credit: Peak XV Partners

The latest bet of Peak XV Partners (formerly Sequoia Capital India & Southeast Asia) is Aampe, a Singapore- and US-based AI startup focused on helping marketers increase customer engagement through personalized messaging.

“As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever,” Anandamoy Roychowdhary, partner at Peak XV Partners, said in a statement.

Aampe said its tech can personalize an app’s marketing messages based on users’ responses, clicks, and follow-up actions. Marketers can then collect insights within a dashboard to understand individual user preferences, behaviors, and motivations.

Funding details

• Funding amount: $7,500,000
• Lead investors: Matrix Partners India, Peak XV Partners
• Stage: Pre-series A

Founded in 2020, Aampe has raised US$9.3 million to date. Some of its notable clients include Zalora, PayU, and Swiggy.

The company will use the funds from the latest round to support its product development and global expansion.

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