How I sold my bible app company at 5 times its revenue

It all started with an email I wrote last November:

I’m a Spanish Bible salesman. Kind of.

The goal was just to pay our rent, but instead the Spanish Bible app I made turned into a successful 6-figure business.

That was sent to Gimlet Media November 12, 2014 pitching my Bible app story for their podcast, Startup.

12 days later I was being interviewed by Alex Blumberg.

Gimlet Media published that episode on January 5. My interview ended up being half of the episode and I thought it went great. I’m a huge This American Life and Startup fan so just being interviewed by Alex was fun, let alone being on the show.

I got a few “congrats!” on Twitter/Facebook etc. and I thought that was the end of it.

Until Business Insider found it.

The first email

About a month later in February, Business Insider published a post that summarized the interview.

This would end up changing my life.

Business Insider’s reach is incredible, and as a result of that post:

• The story was written about on over 1,000 other websites
• It was shared over 4,000 times from Fox News’ Facebook page
• They discussed it multiple times on the the Fox News morning show
• I was a guest on the Huffington Post’s morning show
• I was interviewed by a bunch of other smaller media sites

Salem media

1. Agree on price

2. Due diligence

3. Asset Purchase Agreement (APA) term negotiations

4. Closing

Mental exhaustion