Japan’s Mediba Inc., an advertising unit owned by KDDI, announced today that it would be establishing an office in Singapore, in an effort to support its expanding business serving the rapidly growing Asian smartphone market.
The company said in its release that it is considering branches in Korea, China, Indonesia, and India as well. This of course, continues in a trend of Japanese internet companies tempted to look abroad by the allure of the smartphone market outside the nation’s borders.
We reported earlier this summer that Mediba had taken over Tokyo-based ad start-up Nobot for 1.5 billion yen (about US$20 million). In July we interviewed Nobot’s CEO, Kiyotaka Kobayashi, and you can read that talk in its entirety here.
Diligent readers may recall that we mentioned Mediba earlier this evening when we looked at Milog, which collects data about Android users with its Applog service. Milog is supported by Mediba, who stands to gain much from the data collected by the app.
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