4 Marketing Myths That You Really Need To Know

In the marketing business, we learn through people’s experiences, our own adventures and theories we gathered along the way.

However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was).

This part of the article will show you 4 of the marketing myths that you should clear your mind of before making marketing decisions.

1. Consumers know what they want

With growing differentiation of products, consumers are presented with more and more choices, to the point that we no longer know exactly what we want. You can rebut and say, “of course I know what I want! Otherwise, why would I be heading to a store?”

Well, you think you know what you want.

Say I want to get a packet of potato chips. Simple, it’s potato chips I want. When I enter a store and stand before a rack packed with bags of potato chips, I find myself spoilt with choices.

Too many choices

There are different brands, different packaging, different flavors and different promotions. That’s good but do I really know what I want? I may have Pringles Sour Cream in mind before stepping in but I immediately get caught in a dilemma when I see a new flavor from Doritos and hey, I almost forgot about Lays! Oh and what about chocolates?

Now what do I want?

Tell your consumers what they want

What can marketers learn from this example? We used to think that consumers are in control and try our best to guess what they want and what they need. To a certain extent, that’s still valid but there’s something else.

To succeed in this business, you need to know how to tell your consumers exactly what they want. You need to affect their decisions to benefit you simply because you can.