It’s official. Dentsu Inc, one of the largest brand agencies in the world will help Facebook promote its products in Japan. The Facebook products under Dentsu’s charge include Facebook pages development, Facebook ads and Facebook marketing strategies creation. The partnership even provides Dentsu with premium advertising space on Facebook.
“Dentsu will be a valuable partner for us as we seek to support marketers in Japan to connect and engage with their customers,” said Blake Chandlee, Vice President & Commercial Director, Asia Pacific, Latin America, and Emerging Markets, Facebook.
“Dentsu understands the unique social marketing opportunity on Facebook, and will work directly with brands here to help them create and implement campaigns that will impact their businesses in meaningful ways,” he added.
Despite the recent buzz on Facebook’s failure in Japan, the social network continues to grow strongly in the country. According to Social Bakers, Japan currently houses more than 2.5 million Facebook users and the figure is growing at a healthy monthly rate (25 percent). Just last month alone, Japan added more than half a million users. While Facebook’s number is still small, the growth has been encouraging.
“As communication styles diversify, social networking, which directly connects consumers to other consumers, has become a vital communications medium in the world today,” said Dentsu Executive Officer Akira Sugimoto. “I believe that our collaboration with Facebook will play a key role in our initiatives to further strengthen links between consumers and corporations.”
Details of the partnership below:
- As Facebook’s official ad sales representative in the Japanese market, Dentsu will obtain from Facebook the latest technical information and examples of how to use the services, and will provide consulting services to advertisers and media companies.
- With the cooperation of Facebook, Dentsu will create Facebook Pages that maximize the platform’s functions in order to provide added value to advertisers and media companies.
- Dentsu will have exclusive sales rights to the premium advertising space on Facebook for a one-year period from February 18, 2011, and will develop new advertising strategies in Japan that link advertisements in the mass media (such as television, newspapers, magazines and radio) with advertisements on Facebook.
- Utilizing the technical support provided by Facebook, Dentsu will develop new plans and business related to advertisements and promotions that utilize the Facebook platform.
- Dentsu will proactively incorporate into its proposals to clients Facebook Premium Ads with social context that Facebook currently offers.
Via Asiajin
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