- Premium Content It takes our newsroom weeks - if not months - to investigate and produce stories for our premium content. You can’t find them anywhere else.
Miguel Cordon · · 4 min readLove Bonito eyes Middle East’s long-term prospects as losses trim
Singapore-based fashion retailer Love Bonito felt the effects as consumers in the city-state pulled back on discretionary spending in 2025.
Last year, the company’s top line came down “modestly” in 2025 compared to 2024 as it exited unprofitable channels and segments to focus on more lucrative customer cohorts, Love Bonito CEO Dione Song tells Tech in Asia, without sharing specific figures.
Love Bonito’s store in Central Chidlom in Thailand / Photo credit: Love Bonito
That said, it broke even EBITDA-wise for that year, as it moved toward local fulfillment with the growth of its regional markets and wound down operations in markets like the US to focus more on Southeast Asia. Net losses also improved by roughly 36% year on year, the CEO shares.
According to its audited financial statements, total revenue reached S$91.4 million (US$72.2 million) in 2024, up from US$70 million the year before. Loss before taxes fell by 34.7% to US$8.7 million over the same period.
Revenue in Singapore, which contributes about 50% of its total business, declined 10% year on year in 2024, according to Song. However, this decline was offset by growth in Love Bonito’s international markets like Hong Kong and the Philippines.
“Singapore remained a challenging market in 2025 … What gives us confidence heading into this year is that the tide appears to be turning,” Song says. In the first quarter of 2026, revenue from its Singapore business grew over 10% year on year.
The CEO adds that in the year ahead, the company plans to expand into more “high-opportunity, underpenetrated markets” like Thailand and the Middle East to hit its targets of US$79 million in annual revenue and EBITDA profitability by year-end.
A leaner wardrobe
Love Bonito is a womenswear brand specializing in clothing for Asian women. Its items are available online as well as in 28 retail stores across Asia at the time of writing.
Since its establishment in 2010, the company has raised a total of US$63 million from investors like Primavera Capital Group, Ondine Capital, and Openspace Capital.
Photo credit: Love Bonito
Driving Love Bonito’s reduced losses in 2024 were measures to make operations more efficient.
Song says the firm streamlined its warehouse operations and optimized marketing spend. It also opened local distribution centers in its regional markets, which “significantly” reduced its cost of last-mile fulfillment for both online and offline distribution.
From Singapore with love
Franchising and beyond
Stay ahead in Asia’s tech landscape
This is premium content. Subscribe to read the full story.
Sales in Singapore has slowed, but Love Bonito’s international operations picked up the slack. Now, it’s eyeing the Middle East for further expansion.
We know this is not ideal. ⌛ Sign up in 20 seconds. Cancel anytime.
Our subscriber community includes professionals from these companies:
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
