LiveJournal Singapore Generates $72 Million Worth of Blogshopping in 2011

Credit: gandagilbert.blogspot.com

Correction: I was told by LiveJournal Singapore that the sample size is 868, not 1.2 million. It is still a representative sample size though. And fyi, LiveJournal has 1.2 million Singaporean users.

Looking for Christmas gifts? Try LiveJournal Singapore: There are over 50,000 ‘blogshops’ in the country selling anything from clothing to muffins.

According to a recent survey by Livejournal (its 1.2 million sample size is massive, accounting for more than one-fifth of our total population!), it was found that blogshops on the platform generated more than US$72 million worth of transactions in Singapore in 2011. On average, LiveJournal Singapore generates or facilitates about $2.30 worth of transactions every second. Here are some key figures:

• LiveJournal blogshop transactions represent around six percent of Singapore’s forecasted e-commerce volume in 2011.
• LiveJournal hosts more than 50,000 blogshops in Singapore.
• Each month 480,000 visitors come to LiveJournal.sg with the intention to shop.

Blogshopping may not be common in other countries. It is, as I would describe, a very Singaporean thing. Most female Singaporean entrepreneurs have started or at least have once dreamt of starting a blogshop on LiveJournal. But it isn’t at all a gold rush. Only 10 percent of the blogshops earn more than US$1,500 per month with the highest monthly revenue reported at $15,000.

Roshni Mahtani, CEO of Tickled Media, the publisher of LiveJournal in the South-East Asian markets, said:

With the Singapore e-commerce market estimated at US$1.2 billion this year, we are proud that LiveJournal drives 6 percent of that. We believe blogshopping will continue to grow here as e-commerce represents the most cost-effective way to do business.