14 online fashion stores, from cheap to couture, for Hong Kong shoppers

Hong Kong is known for its shopping and for being a hip and fun place – yet it’s still surprising just how mant diverse and awesome online shopping choices there are in the city.

There’s a funky mix of Hong Kong-based tech startups and fashion labels that are doing interesting things with ecommerce. Many of them not only sell in Hong Kong but have also expanded across the region. Plus, this list will also look into some big-bucks ecommerce companies that are accessible to clothes shoppers in the territory.

Let’s start – thanks to guidance and inspiration from StartupsHK and SassyHongKong – with the less well-known ones:

1. Shop des Createurs

This online fashion boutique features a growing array of emerging designers and brands – over 60 of them. About 10 of those are from Hong Kong, but the couture selection is from around the world. Featuring womenswear, menswear, and the now obligatory ‘lookbook’ section, this startup is a great blend of startup ecommerce and upstart fashion designers.

The Hong Kong-based site can be changed to Chinese, English, or French, and supports payment with one of nine currencies.

2. ZAOZAO

Also based in Hong Kong, ZAOZAO is described by its founders as a travel-inspired ecommerce site selling curated bags, jewelry, and accessories by emerging designers across Asia.

The site launched in September 2012 in a different form as a fashion crowdfunding platform. It then changed direction in March this year. (Update: This entry was changed to reflect the new focus of the store.)

3. PopWeUp

4. MyDress

5. LuxTNT

6. Baobae

7. Aftermath

8. What The Frock

9. Snaptee

10. BuyMeDesign

11. Zalora

12. ASOS

13. Reebonz

14. Taobao