The startup behind made-in-Singapore meditation app MindFi has raised more seed funding, its founder Bjorn Lee told Tech in Asia.
MindFi’s existing angel investors doubled down with an additional US$100,000 investment, bringing the total amount raised to US$200,000. These backers include Zopim founders Royston Tay and Kwok Yang Bin, as well as prominent Singapore-based angel investors Wong Poh Kam and Chow Yen Lu.
Unlike major players in the space like Calm and Headspace, MindFi takes a more scientific approach to its mindfulness exercises. It worked with Duke-NUS Medical School to develop an app-assisted breathing exercise that can measure your level of mindfulness, or the ability to bring one’s attention to experiences occurring in the present moment.
The app also uses a questionnaire to determine your body-clock type and customize mindfulness exercises based on that.
Lee did not reveal specific user traction or revenue figures. However, MindFi’s Android app has seen over 5,000 installs since its launch over a year ago.
The startup will use the funding to hire more employees. Lee said that MindFi is on the lookout for iOS, Android, and data science engineering talent. It’s also seeking a marketer.
Editing by Eileen C. Ang
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