LG gets curvy with new G Flex phone

Whilst flexible screens are a research lab reality, the consumer market is going to have to make do with rigid screens for a while longer. LG’s new G-Flex phone, unveiled officially today, is at least spicing up the market with its curved (yet rigid) display.

The new G-Flex is curved along with the contours of your face, in contrast to Samsung’s Galaxy Round, which curves on the phone’s vertical axis.

A few specs:

• 6-inch HD screen at 1280 x 720 (just 720p); curved P-OLED
• 2.26 GHz quad-core Qualcomm Snapdragon 800 processor
• 13MP rear camera, and 2.1MP on front
• 160.5 x 81.6 x 7.9 – 8.7mm in size; 177g in weight
• Android Jelly Bean 4.2.2 with LG’s Android skin

Despite the massive screen, it’s not quite LG’s (066570:KS) flagship phone, an honor that goes to the even stronger-specced LG G2 that started rolling out last month. That’s LG’s prize-fighter up against the Samsung Galaxy S4. Samsung’s flagship has sold 40 million units in the past six months.

Note that the Samsung-made Nexus S, launched in 2010, appeared to have a curved screen, but in actual fact the screen was straight and the touchscreen glass was curved.

The LG Flex hits Korea some time in November, with other markets to be revealed later.