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Rick Martin · · 2 min read

Lenovo to Launch LeTV Linked to LeCloud

letv

Photo: Engadget China

PC maker Lenovo (HKG:0992) will soon be rolling out a new ‘smart TV’ that will be internet-connected and integrated with 200 gigabytes of cloud storage per user, this according to a Wall Street Journal report. It will be called LeTV and it is expected to launch in the first quarter. The choice of names is both an odd one (given that the LeTV name is also used by an online streaming video site) and an obvious choice, because of the company’s previous use of the Le prefix.

The company also says that its new cloud service will facilitate sharing among different devices, although it remains to be seen how well Lenovo can actually execute on this point. But speaking as someone who rarely buys a first-generation model of any product, I’d be very skeptical about LeTV whenever it hits shelves.

We’ve seen other companies explore the smart TV route as well (most notably Samsung) and it’s a refreshing change from companies who focus on 3D as the main selling point in recent television models. Of course there’s no reason you can’t have both, but certainly from my own point of view, internet-enhanced television functions are far more attractive than 3D.

Lenovo didn’t disclose much else about LeTV, but according to my imagination it will feature Pepe Le Pew as its new spokesperson, and he will be aggressively targeting the 18-25 year-old female demographic.

The company also refreshed its phone and tablet lineup yesterday for the Chinese market. You can check out photos and specs over on the Verge.

pepe_le_pew

[Photo: Engadget China, freeextras]

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com