Learn how to build products with impact at PDC’21

Southeast Asian super app Grab first started as a college project after its founders won US$25,000 at a pitch competition. Today, the company is worth over US$10 billion and is used by millions of people across the region.

In a similar vein, Canva’s founder took out a loan during college to start the online graphic design platform that is now used by over 30 million people every month.

In today’s digitalized world, launching a product is easier than ever, but creating one that has a positive impact on people’s lives is a whole different task. When you have a brilliant idea, it almost doesn’t matter how much money you start off with, as the magic often lies in the planning and execution.

Success stories like Grab and Canva don’t just happen overnight. It took years of trial and error from cross-functional teams in strategy, engineering, growth, analytics, and operations to develop them into the well-loved products they are today.

Wondering how you can advance your product and drive your business forward? This year, at Tech in Asia’s signature Product Development Conference on April 7 and 8, we’ll be doing a deep dive into building products that can help you achieve great outcomes!

The best part? We’re currently have a 50% off promotion, where you can get tickets to the event at just US$25.

More details on that later, but you could also grab your seat right away:

At PDC’21, you’ll get to hear from over 20 leading experts as they share their challenges, lessons learned, and best advice on developing top products. The event will have five content tracks that basically cover everything that goes into building an impactful product!

Product strategy

All successful products need a solid strategy that orchestrates its life cycle. This should provide clarity, direction, and a bird’s-eye view of what a business hopes to accomplish with its offering. Little needs to be said for how important this is!

This track will help you master the art of building the right product at the right time. You’ll get to learn the best practices in product roadmap development, research, design, and management.

One of the marvelous speakers we have on board is Arvin Singh, the chief operating officer and co-founder of Hoolah. At PDC’21, he will be sharing his tips on building and scaling fintech products and challenges in getting early adopters. You’ll also get to hear about Hoolah’s entire product journey – from its initial conceptualization and launch to the steps it took to become one of Southeast Asia’s biggest buy now, pay later players. If you want to learn exactly how to bring your fintech product to new heights, you won’t want to miss his session!

Product engineering

Engineering a good product goes beyond writing clean code and putting together the coolest features. More importantly, it’s about listening to feedback and continuously improving the product so that it becomes one that customers will fall in love with.

This track will teach you the infrastructure, engineering tools, programming methodologies, and productivity tips that go into creating products with meaningful impact.

Joining us for this session is Velchamy Sankarlingam, the president of product and engineering at Zoom Video Communications, Inc. In his session “Engineering Mindset to Build Winning Products,” he will be sharing his strategy on deciding which technology, framework, or tool to use. He’ll also give the inside scoop on the latest technology that Zoom integrates into its platform and how he effectively leads the company’s engineering team. This session will be extremely valuable for all product engineers!

Product growth and marketing

Creating a top-notch product is only half the journey. Marketers play an equally important role to grow and retain a strong user base in order to achieve sustainable business outcomes.

This track will help you build your growth playbook and gear it toward success. You’ll get the industry’s best tips on customer retention, evaluating metrics, sales, maximizing conversions, and brand management.

James Frankel, who is in charge of strategy and analysis at Canva, will be giving a master class on how to create value for your customers through calculating, analyzing, and optimizing the product activation rate. Join his session to discover how Canva compels users to stick around and experience the company’s product values to their fullest.

Product analytics

In today’s age of data and analytics, companies have the tools to understand their customers better and quicker than ever. With that information, it is critical to make data-driven decisions to continuously improve the digital experience of your offering. But what’s the best way to translate large amounts of complicated numbers into business intelligence?

From data optimization and insight to analytics technology, this track will cover everything you need to know about product analytics.

Having led Gojek’s business intelligence division for several years, Crystal Widjaja is well-versed in driving growth through the smart use of data. Currently serving as the executive-in-residence at Reforge, she will be sharing her deep knowledge on how to create a data strategy that can support product growth.

Product operations

Product operations sit at the intersection of cross-functional teams, making it easier and faster to develop a winning product by streamlining production and communication processes. As a team rapidly grows, how can you ensure that everyone remains motivated, productive, and happy?

This track will teach you how to set up your company’s systems for optimal efficiency. There’ll be many useful lessons on effective communications, prioritization, leadership, culture, and DevOps!

You can stay updated with our latest speakers and content here.

And here’s some great news.

Grab your tickets to PDC’21 for just US$25

In an effort to make our conference and content as accessible as possible, we’re offering tickets at 50% off for a limited time!

You’ll get hours of quality content, a lineup of stellar product leaders, and thousands of networking opportunities – that’s a steal if you ask me.

This promotion ends soon on March 31, so act quick:

Meanwhile, our lovely Tech in Asia Core, Live, and ID+ subscribers can RSVP at no additional cost.

We hope to see you at PDC’21!