Lazada merges logistics arms under one brand

Ecommerce giant Lazada has rebranded its logistics arm, fusing two separate names under the new Lazada Logistics entity. Earlier, its logistics businesses were under two brands: Lazada eLogistics, which managed third-party providers, and Lazada Express, which handled customer parcel delivery.

The company expects this move to make it a one-stop shop for logistics solutions.

A Lazada warehouse in Thailand / Photo credit: Lazada

Lazada also introduced multichannel logistics (MCL) services, a stock fulfillment solution where the firm stores the ecommerce products of its merchants and partners and fulfills orders through its own fleet, third-party providers, or channel-nominated fleet.

See also: Does the dawn of in-house ecommerce delivery threaten third-party logistics firms?

“MCL ensures that a consistent brand experience is delivered and solves many logistics pain points for brands and sellers, allowing them to focus on sales and marketing and scaling their businesses,” said Andy Huang, chief logistics officer of Lazada Group. This move, he says, frees businesses from maintaining warehouses and delivery fleets.

Lazada Logistics’ network has over 400 facilities made up of warehouses, sorting centers, and hubs. Its own facilities cover more than 85% of total first-mile parcels. In China, Alibaba’s Cainiao helps the firm with its cross-border logistics.