New Zopim makes it easier for you to engage your most important customers

Zopim, a Singapore startup that gives businesses the ability to chat live on their website with customers, has launched a new version of their service today.

One of the more prominent new features of this revamp is Triggers, which Zopim describes as a way to “proactively engage your most important customers.”

It works by alerting you when key customers drop by your site. Zopim can track howthey got to your site, perhaps via a Google search on your company or product, a click on an adword, or a blogpost sponsored by you.

After being alerted, you can instantly engage them in a conversation. Triggers can be configured to notify you only after a customer performs a set of actions. Communicating with them has been made easier since you can now do it on the go with Zopim’s new iPhone app.

The service’s analytics has also been beefed up. Besides tracking where customers come from, it can also determine the following:

• their motivations (what they search for, which referring URL they came from)
• their thought processes (the sequence of pages they looked at)
• their interests (the page they look at the longest, the questions they ask)
• their background (country they are from, email, so on)
• their face (grabbed from public spaces like Gravatar)

Through information vizualization, you can also group visitors into clusters (see picture above).

Other noteworthy refinements include the conversion of the dashboard from Flash to HTML5, which makes it compatible with the iPhone and the iPad, improvements to dashboard user experience, and a translation feature for chats in foreign languages.

In a press release, Zopim claims that it has surpassed their American counterparts in terms of user traction, including Y-Combinator startup Olark, in their homeground. It has done so despite being an outsider in the country, bootstrapping their way to making US$1 million in revenue.

It has even received an acquisition offer from a NASDAQ-listed competitor (we’re guessing LivePerson).

To celebrate Singapore’s 47th birthday, Zopim is giving a 47% discount starting today to Singapore and Asian startups. Just use the “NDP2012” discount code with any plan. Limited to 100 redemptions.