Indonesia threatens to block popular live streaming app Bigo for nudity

Live streaming app Bigo is kind of a big deal in Southeast Asia. It’s the top-grossing social app in large parts of the region.

But now Singapore-headquartered Bigo is facing serious obstacles in its potentially most lucrative market, Indonesia.

The Indonesian IT ministry is blocking access to Bigo’s site because some of its live content violates Indonesia’s strict rules against the display of nudity.

Live video channels on Bigo are almost always flirtatious if not openly suggestive. It’s basically pretty girls – and some guys – coaxing viewers into showering them with virtual gifts. Gifts which the broadcaster can later turn into real cash.

The incentive to attract attention by showing a little too much skin or being vulgar in other ways is high.

Most broadcasters just use their streams to chat with their viewers, but the incentive to show a little too much skin is high.

Ineffective blocking

So far, the ministry’s attempt to block Bigo doesn’t really have teeth.

It has only blocked Domain Name Servers (DNS) associated with Bigo. DNS blocking makes it difficult for users to find content but doesn’t remove the content itself.

What’s more, it’s only effective on the web. Bigo’s app – where most of the action happens anyway – still functions.

And while the site isn’t accessible from the network of Indonesia’s largest telco, Telkomsel, it seems that some other internet service providers have yet to follow through on the DNS block.

Warning shot

Bigo’s creators, however, heard the warning shot.

According to local media, Bigo CEO David Li immediately met with Indonesian IT minister Rudiantara.

“They will form a legal entity in Indonesia and recruit Indonesian staff to manage the content,” the minister reportedly said after the meeting. “We support their attempt to achieve this and we’ll wait for their more detailed plan.”

Taming the community

What about other live broadcasting tools?