Aditya Hadi Pratama · · 1 min readSoftBank-backed Yummy Corp acquires social commerce app
Yummy Corp, an Indonesia-based cloud kitchen company, has acquired MyBrand, a local social commerce app focused on culinary products.
Yummy Corp’s research and development team / Photo credit: Yummy Corp
In a statement, the cloud kitchen firm said the deal could help it reach SMEs across Indonesia. MyBrand and Yummy Corp’s app, Yummyshop, have served a combined customer base of over 15,000 merchants across the country.
Louise Lautan, MyBrand’s founder, will serve as Yummy Corp’s managing director following the deal.
In August this year, Yummy Corp bagged an undisclosed amount of funding from BRI Ventures’ Sembrani Nusantara Ventures Fund – an extension to a US$12 million series B funding round led by SoftBank Ventures Asia in October 2020.
Editing by Miguel Cordon and Arpit Nayak
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