Tired of ads? Enjoy an ad-free experience by signing up.
Peter Cowan · · 4 min read

KonsultaMD’s rise, with a little help from its friends

Sign up for the Daily Newsletter, sent exclusively to our premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a premium subscription.

Hello reader,

There’s nothing wrong with having a leg up in life, as long as you acknowledge your privilege.

Nobody can choose their background, so there’s no shame in getting a head start from your family or connections. Where disingenuity or shame comes in is when someone refuses to admit that they’ve had at least a slight advantage over their peers. See Musk, Elon.

Being blind to how you got where you are could also impede you from making good decisions about moving forward. If you think all your successes were entirely of your own doing, why would you ever question any of your choices?

Philippines-based KonsultaMD knows it got an “unfair” boost, thanks to backing from major local firms Globe Telecom and Ayala Corporation. But crucially, the healthtech firm’s leaders recognize and have used that edge to help it become a leading player in the industry.

Today we look at:


Premium summary

Bill of good health for KonsultaMD

Image credit: Timmy Loen

KonsultaMD began life in 2015 as a teleconsultation platform but has since grown into a super app that provides medicine delivery and a marketplace of healthcare providers.

Backing from telecoms major Globe and property developer Ayala gave insurance companies, health maintenance organizations (HMOs), and healthcare providers the confidence to partner with KonsultaMD, CEO Susana Beatriz Latay tells Tech in Asia.

  • App, app, and away: The new KonsultaMD app was launched in May 2023 after a merger between HealthNow, a medicine delivery service firm, and Aide, a homecare and diagnostic services provider. KonsultaMD allows patients to speak to a primary care doctor, obtain a prescription, and get medicine delivered to their door. It also offers a marketplace of healthcare providers for post-consultation care, such as home blood tests, for example. The app was the most downloaded in the Philippines’ healthtech sector last year, according to data intelligence platform Data.ai.
  • Better together: Bundling its services with Globe’s mobile plans has helped KonsultaMD, reach new users. Roughly 56% of KonsultaMD users are Globe subscribers, according to Latay.
  • Healthcare gaps: Affordability of healthcare remains a key issue for Filipinos. Despite a universal healthcare act that was signed into law in 2019, experts say universal coverage is many years away. Amid inadequate healthcare facilities and exorbitant medical fees, the private sector plays an important role in supplementing the government’s coverage.

Read more: KonsultaMD tapped an ‘unfair advantage’ to grow. Can it become a leading healthtech player?


We won’t do it live


Quick bytes

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

TIA Writer

Peter Cowan

Engagement editor at Tech in Asia, based in Hanoi, Vietnam. Reach me via email at peter.cowan@techinasia[dot]com