Jofie Yordan · · 4 min readKlook CEO on scaling through travel shocks
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In focus
- How Klook plans to keep travel demand moving
- Muslim Pro’s parent firm cuts workforce to refocus on core business
- Nadiem Makarim’s 10-year sentence reduced to 9 years on appeal
Hello reader,
Social media has become my go-to source of information when I’m planning a trip. I went to Japan last year and made my itinerary based on places I discovered on TikTok.
My go-to search terms were probably “What to do in Tokyo” or “10 must-visit places in Tokyo.” One thing I like about TikTok is that it immediately shows you visuals of the recommended places.
Many online travel platforms are recognizing the growing role of social media in how customers plan their trips. Klook, for example, manages more than 30,000 creators across 88 markets to strengthen its presence on social media.
On the sidelines of the Tech in Asia Conference in Singapore last week, I caught up with Ethan Lin, Klook’s co-founder and CEO, for today’s first Top Story.
We talked about how social media has become an important engine for Klook’s growth, and how the travel giant is navigating a world shaped by geopolitical tensions and economic uncertainty.
Along the way, Lin has learned that what the travel industry thinks is cool isn’t always what travelers actually want. So how is Klook adapting? Read our Big Interview to find out.
Meanwhile, layoffs at tech companies show no signs of stopping. Bitsmedia, the company behind lifestyle app Muslim Pro, axed 21 employees across its offices in Singapore, Malaysia, Indonesia, and Bangladesh in August.
However, CEO Nafees Khundker says the Singapore-based company has met all of its obligations to affected employees.
Jofie Yordan, journalist
Top Stories
1️⃣ Klook CEO on scaling through shocks, not building what’s ‘cool’
Image credit: Ulla
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