Deep Dive: How Animoca Brands became a blockchain gaming juggernaut

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Animoca Brands is a name that is practically synonymous with the blockchain scene, with news of its acquisitions, fundraising, and expansions regularly hitting the news.

Photo credit: Animoca Brands

But the Web3 empire’s thrilling crypto success was sparked in a manner that is less grand than its current stature. Though it’s now valued at US$5 billion, it was actually delisted from the Australian Stock Exchange (ASX) in 2020.

How did the blockchain gaming juggernaut make such a stunning turnaround? On this episode of Deep Dive, Tech in Asia journalist Deepti Sri discusses the company’s rise to prominence and its ambitions to conquer the Web3 space.

Timecodes:

00:00 – Intro music
00:47 – Today’s topic: How Animoca Brands became a blockchain gaming juggernaut
01:27 – How Animoca Brands came about
02:59 – Getting delisted from the ASX after five years as a public company
08:05 – Its activities in blockchain gaming and the Web3 space
09:33 – Why Animoca Brands is being compared to Tencent
12:23 – Comparisons to SoftBank and its practice of keiretsu
17:16 – Becoming a US$5 billion empire
20:16 – Will Animoca Brands continue to thrive in the coming crypto bear market?

Featured reporters:

• Deepti Sri, a Tech in Asia journalist based in India

Essential reading:

• Animoca’s meteoric rise from zombie to $5b Web3 empire