Content Specialist [Playmakers]

Job Description

• Develop content strategies and break down campaign briefs into structured, executable content plans
• Build, schedule, and manage the content calendar across multiple brands to keep publishing consistent and on-brand
• ⁠Look for trends and identify which ones fit which subsidiaries, then turn them into content ideas tailored to each brand
• ⁠Create and produce TikTok and Instagram content, from concept to shooting to editing, including captions and copy
• ⁠Monitor performance metrics, prepare regular reports with actionable insights based on data
• ⁠Support social media campaigns alongside the creative, strategy, and KOL teams
• Attend external events for content capture
• Conduct weekly reviews with manager to track performance and progress

Job Requirements

• Bachelor's degree in Communications, Marketing, Business, New Media, PR, or a related field
• Experience in social media, content creation, or content marketing (agency experience is a plus)
• Creative, confident on camera, and comfortable being on-cam talent when needed
• Strong grasp of TikTok and Instagram
• Skilled in editing tools (CapCut, VN, Picsart, Instagram Edits) and able to turn analytics into strategy
• Basic SEO knowledge, strong copywriting, and fluency in English
• Willing to work flexibly around events
• Detail-oriented and comfortable in a fast-paced agency environment

Content Marketing Digital Marketing Communication Skills Social Media Strategy Strategic Planning Planning Copywriting & Editing Video Production Content Management Content Creation Content Strategy

At Playmakers, we are collaborative, driven, energetic, passionate and progressive.

Benefits and perks of working with us include:

Compensation: Bonuses, Competitive salaries, Transportation reimbursement
Family benefits: Paid maternity / paternity leave
Lifestyle: Casual dress code, Company outings, Work-from-home
Progression: Professional development
Welfare: Health insurance, Wellness programs