HOW TO: Create a Location-based Marketing Campaign

Location-based marketing is one of the major trends in the digital advertising world.

Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales.

However, with so many different location technologies like Gowalla, Foursquare, and recently Twitter and Facebook Places, location-based marketing has become a complex issue for business owners and advertisers.

(1) As advertisers, we first have to identify the campaign’s goals and define our target audience. (2) Second, we have to decide which location-based technology is best to reach our target audience. Advertisers usually just pick one location platform because it can be quite a challenge to manage multiple platforms. (3) Third, we have to understand how the technology works to ensure the campaign idea can be performed, tracked and analyzed. It’s a hell load of work and this complexity hinders the adoption rate of location-based marketing.

Geotoko, a location-based marketing platform, has simplified the process. Using Geotoko, advertisers are able to manage, track and analyze multiple check-in technologies, all on one platform. You’re just 6 simple steps away to create your very own location-based marketing campaign. If you have all the details sorted out, it will take you less than 5 minutes to create one. Step-by-step explanations below:

Step 1. Key in campaign details

This step is mundane but crucial. Information keyed in helps your consumers to learn about your location-based campaign better. Geotoko ensures you don’t miss a single detail necessary for them to take action.

Step 2: Set up your locations

For businesses with multiple store outlets, this step allows you to enter all the addresses involved in your location-based marketing campaign. Once a location is keyed in, Geotoko stores it in your address list for easy retrieval for your next campaign.

Step 3: Set up prizes

Businesses usually provide prizes to motivate customers to check-in and visit their stores. It can be quite a challenge to explain what the prizes are, how they can be won and the frequency that the prizes are given out. This page will help you get your prize details right.