Japanese social gaming giant GREE (TYO:3632) has launched its global website aimed at audiences outside of its home country, with its ‘Come Play GREE’ tagline being used to promote its lineup of mobile social games.
The company will be spending $50 million on an ad campaign targeting US audiences, where it has already launched titles like Zombie Jombie, which has topped a million downloads, Alien Family, and its first Android title Dino Life.
You can check out GREE’s promotional video below.
Meanwhile on Mobage
It should be noted that while GREE is pushing hard to win over North America, the folks at DeNA have been making more inroads into the China market over the past six months, with a number of high profile partnerships under its belt already.
At home in Japan, DeNA has a clever promotional video of its own, a short TV commercial for its popular Rage of Bahamut game. It’s a really fun clip, one which I hope they can adapt for western audience (or even just subtitle it) as it reminds me of the old Godzilla monster movies.
[Via Pocket Gamer]
Stay updated on the go with our mobile app.
Get latest insights with smoother, more personalized experience through TIA mobile app.
