JamiQ And Singtel Offers Reputation Management For SMEs

Local social media monitoring company, JamiQ has worked with local telco, Singtel to launch a new social media reputation management solution targeting Small Medium Enterprises (SMEs). A stripped down version of JamiQ’s flagship product, ReputationWatch is offered on Singtel’s myBusiness Cloud Computing portal.

ReputationWatch has been designed to be easy for SMEs who have no Customer Relationship Management (CRM) setup or large research or marketing budgets to start tracking mentions of their brand online.

Users will receive timely email alerts about highly localised and relevantconversations on social media platforms such as blogs, forums, social networks, microblogs, and news sites all over the world. Users will also have access to a comprehensive dashboard which provides a trending analysis of conversations, aswell as a complete historical archive of past conversations tracked.

From the myBusiness portal: “Unlike other solutions (e.g. Google Alerts), ReputationWatch is highly localised. For example, we are able to tell apart someone talking about “buying flowers” in Singapore and someone talking about the same thing in Malaysia.”

Currently, there is only one basic package (S$19.89) that SMEs can sign up for which allows them to track one topic (can contain a few different key words/phrases). An additional topic can be added for S$14.87. Premium features might be added later.

ReputationWatch’s first client is restaurant and cafe, Sapore Italiano, located in Raffles City. At yesterday’s media launch of ReputationWatch where we met the cafe’s owner, he talked about how he had found out that some of his customers were comparing his food to a competitor’s and that his was too sweet. Since ReputationWatch promises to surface brand mentions in real time, he was able to act on that piece of information immediately.

Being a stripped down version of JamiQ’s flagship product, one cannot expect ReputationWatch to do too much. It gives you timely, localised alerts, but you will not be able to determine the real influencers and do deep data analysis.

Also, to download any software from the myBusiness portal, your company needs to already be a user of Singtel.

Check out an interview from Nov 2009 with Benjamin Koe, one of the co-founders of JamiQ.