Indonesia’s Jago Coffee secures $6m to expand its mobile coffee carts

Jago Coffee founders (from left) Yoshua Tanu, Daniel Sidik, and Christopher Oentojo / Photo credit: Jago Coffee

After some pandemic-related bumps, the Indonesian coffee industry has regained its momentum lately. Players like Fore Coffee and Kopi Kenangan have been expanding to countries like Singapore and Malaysia, while JumpStart Coffee secured funding last year.

Joining the latter is “mobile cafe” company Jago Coffee, which has secured US$6 million in a series A investment. Beenext Accelerate and Intudo Ventures led the round, with Orzon Ventures and D Global Ventures participating.

Founded in 2020, Jago Coffee operates a fleet of fully-electric coffee carts roaming around Jakarta. Customers can use the Jago app to find nearby carts and order directly, or have their coffees delivered within 15 minutes.

It targets low- to middle-income customers, with drinks starting from 8,000 rupiah (about US$0.50) per cup. Jago Coffee’s strategy of balancing affordability and quality has yielded consistent profits, the company said. It also claimed to have grown over 13x in 2023.

The company’s co-founders are Yoshua Tanu, Christopher Oentojo, and Daniel Sidik. CEO Tanu co-founded upscale coffee chain Common Grounds, while CTO Oentojo was a vice president of product at Gojek. COO and CMO Sidik previously co-founded local Korean snack chain Reddog.

The latest investments will support Jago Coffee’s expansion plans – currently serving 7% of Jakarta, the company aims for 50% coverage by 2024. It is also planning upgrades to machine learning models that help find new areas to open at, as well as cart and depot hardware for better forecasting and cost efficiency.

See also: 20 largest exits in Indonesia

Currency converted from Indonesian rupiah to US dollar: US$1 =  rupiah.