Did Xiaomi’s Redmi Note really sell out in 40 seconds in Indonesia?

Tech in Asia was monitoring the sales of Xiaomi’s Redmi Note on Lazada Indonesia today, and clocked the sell-out at just under four minutes. Moments later, however, Xiaomi’s VP of international Hugo Barra tweeted that the Redmi Note in fact sold out its stock of 10,000 units in less 40 seconds.

Mi Indonesia: 10,000 Redmi Note out of stock in under 40 secs today! @MiOfficial_ID @LazadaID

— Hugo Barra (@hbarra) November 13, 2014

In September, Lazada Indonesia and Xiaomi claimed their stock of 5,000 Redmi 1S devices sold out online in just seven minutes. This took a bit longer than the sale in India, which sold 40,000 phones in four seconds.

See: Xiaomi sold nearly 1.2 million phones during China’s 24-hour sales bonanza

Xiaomi officially launched in Indonesia on August 27. The phone manufacturer works together with local phone distributors and has 17 service centers in the country.

Redmi Note’s biggest competitor in the archipelago is the octa-core Himax Polymer, which is also being sold online. More than 3,700 of the rival handsets have been ordered so far. Tech in Asia is reaching out to Xiaomi for more information.

UPDATE 2 hours after publishing: Xiaomi got in touch with us to clarify that while Lazada users had the entire stock of Redmi Notes inside their shopping carts in less than 40 seconds, all buyers finalized their purchases closer to the four-minute mark.

UPDATE 10:51 pm: Xiaomi communications manager Kaylene Hong provided the following statement to Tech in Asia:

Customers added the entire stock of 10,000 Redmi Notes to their shopping carts in under 40 seconds, which means that the devices were “out of stock” in under 40 seconds — this is how we define “out of stock” across all Xiaomi markets. In Indonesia, Lazada allows users to continue clicking on the ‘buy’ button and add products to their shopping carts even after the stock has been fully allocated, in consideration of possible drop-outs. It took 10,000 customers about four minutes to fully check out, and at that point the “Buy” button was removed.​​