Buying a gift is a hassle, especially for guys (you know what I mean). Founded on February 2011, Singapore based start-up, INeedgift.com was created to help customers prepare the perfect gift without going through the hassle and pain. All customers have to do is to inform INeedgift.com who the recipient is and what’s the reason for the gift. INeedgift.com will brainstorm, purchase and even deliver the gift for you.
“We started this business with the mindset that everyone likes to receive gifts but it’s not easy to find the time to shop for one. People often run out of ideas on what to buy,” said Niles Toh, co-founder at INeedgift.com
“INeedGift.com was born to solve all this issues. We had this idea during Christmas last year when we found it difficult to shop with an over-crowded shopping mall. Not knowing what to buy made it worst,” he added.
The team is made up of Niles Toh and Wilbur Suen, age 20 and 25 respectively. Niles told us that both of them enjoy the process of sourcing for gifts and thought it would be great to provide their expertise to others who are too lazy or busy to buy a gift.
“Our target audience is working executives, age 25 onwards. They are the ones who have buying power but do not have the time to source for a good gift. Singaporeans are extremely busy and usually do not have the time to shop after work since most have to work overtime. The only time they have are weekends but then again, Singaporeans tend to be lazy with the thought of over-crowded shopping malls,” said Niles when asked on his target group.
iNeedGift.com charges a premium for its service for each gift prepared or delivered. Currently, the start-up has about 12 customers each month and has invested all its profit back to the business.
INeedGift.com has attracted interest from other parts of the world but Niles and Wilbur is determined to focus on Singapore as they look to fine tune iNeedgift.com into a better business before thinking about overseas expansion. The team also plans to establish a strong network with retailers to make the business more efficient, especially the high-end retailers.
“We hope to work with more retailers that sells high-end and premium goods that are suitable for gift-giving.”
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