AC Ventures, Alpha JWC co-lead $3.8m round of Indonesian proptech firm
Ideal, an Indonesia-based property tech startup, has raised US$3.8 million in a pre-seed funding round co-led by AC Ventures and Alpha JWC Ventures. It also saw participation from local property conglomerates Sinar Mas Group – through its investment arm Living Lab Ventures – and Ciputra Group.

(From left) Ideal founders Albert Surjaudaja, Indira Nur Shadrina, and Ian Daniel Santoso / Photo credit: Ideal
Founded last year, Ideal is a digital mortgage platform that helps people apply for property mortgages at different banks. It takes commissions from banks and property developers for every successful loan application.
The firm has partnered with five prominent banks in the country, including Bank CIMB Niaga, OCBC NISP, and Maybank, as well as Indonesia’s largest property developers Sinar Mas Land, Ciputra Group, and Agung Sedayu Group.
Ideal was established by Albert Surjaudaja and Indira Nur Shadrina – both coming from Grab-backed e-wallet player Ovo – along with serial entrepreneur Ian Daniel Santoso and GoKampus co-founder Jeganathan Sethu.
In a statement, the company said that it currently focuses on the primary housing market or new houses in the Greater Jakarta area. However, it will expand to secondary housing and refinancing markets soon. It plans to use the fresh funding for this expansion, as well as product development and recruitment purposes.
Editing by Miguel Cordon and Jaclyn Tiu
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