Miguel Cordon · · 1 min readIndonesian SaaS startup nets $2.7m in seed round led by East Ventures
Advotics has raised US$2.7 million in a seed funding round led by East Ventures.
The Indonesian startup provides a cloud-based platform that digitizes supply chain stakeholders’ offline field, trade, and distribution activities. It plans to use the proceeds from the funding to further develop its product and accelerate customer growth.
East Ventures managing partner Willson Cuaca (third from left) and Advotics founders Boris Sanjaya, Hendi Chandi, and Jeffry Tani (center) with the rest of Advotics team / Photo source: Advotics
Willson Cuaca, managing partner of East Ventures, said that corporate digitization has been making big waves in Indonesia. “We are witnessing the shift from the consumer market into the B2B model rapidly in the last couple of months,” he said.
Advotics also plans to introduce deeper tech to its current offerings. One of its solutions digitizes products through unique identities such as QR codes printed on product packaging. The company claims that in the past two years, the solution has been used for more than 100 million products.
Editing by Charmaine de Lazo
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