Watch as Apple localizes its heart-wrenching Christmas commercial for Chinese New Year

Remember this commercial from around Christmas?

It was well-received, to say the least, and made more than a few people tear up. Now on the advent of another major holiday – Chinese New Year – Apple decided to remake the ad with a few tweaks for its audience in China. Since neither commercial features any spoken dialogue, you don’t really need to understand either language to get the message:

You can find the high-res version hosted on QQ Video here.

The two commercials both feature a young woman and her grandmother. The woman discovers an old music record with her grandmother’s voice on it. She then uses an assortment of Apple products to create a digital duet of herself and her grandmother singing together – a heartfelt gift for the holidays.

Apple is betting such emotional imagery will win over fans in the Chinese market as well as it did in the west. China played a huge part in Apple’s recent record-breaking sales quarter.

The song in the Chinese version is Always Smile, a song by 1940s singer Zhou Xuan. Zhou recorded over 200 songs in her career and starred in more than 40 films.

See: Apple beats Xiaomi, takes the top spot for Chinese smartphone shipments in Q4

(Hat-tip to QQ Tech for spotting this)