Aditya Hadi Pratama · · 1 min readShopBack taps BeLive for live commerce features
Singapore-based cashback firm ShopBack has partnered with livestreaming services provider BeLive Technology to provide live commerce features on the former’s platform.
Photo credit: ShopBack
Through the partnership, ShopBack users can watch livestreaming content, chat with hosts and fellow viewers, play games, and get exclusive promotions on partner merchants.
The feature is currently only available for users in Singapore, but ShopBack plans to expand it to all of its markets in Asia soon.
Founded by Kenneth Tan and Lim Kim Hui in 2017, BeLive is a livestreaming solution that operates from Singapore and Vietnam. It has delivered more than 5 billion minutes of live video to over 100 million viewers.
In January, it raised US$4.5 million in a bridge funding round. BeLive also partnered with regional super app Grab to pilot a live shopping feature.
Meanwhile, ShopBack allows users to get cash back from their online and offline transactions. Established by Henry Chan and Joel Leong in 2014, it currently has more than 35 million users across 10 countries and powers US$3.5 billion in annual sales.
See also: Can ShopBack’s $80m reinvention take it to IPO?
Earlier this month, the cashback platform raised US$80 million in the second tranche of its series F round from Temasek-backed 65 Equity Partners.
Editing by Miguel Cordon and Lorenzo Kyle Subido
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