The latest numbers on web, mobile, and social media in India (INFOGRAPHIC)

Social marketing agency, We Are Social, released a whopping 376 page report on the latest digital numbers around the world.

We will focus on the major milestones from second largest nation in the world in terms of population: India.

• India has 242 million active internet users (China boasts of 642 million)
• 75 percent of the population has mobile subscriptions, a total of 946 million
• 95 percent of the Indian mobile subscriptions are on prepaid plans
• Only 11 percent of the mobile users have accessed 3G and 4G

A deeper look into the web traffic in the country reveals, 72 percent of all online activity in India is done on mobile, up by 9 percent rise from last year. Laptops and desktops account for 27 percent of the activity, a drop of 19 percent.

India has 118 million active social media accounts, of which 100 million of which are mobile users. Facebook, Google Plus, and Twitter top the list as the most popular social networks in India. Interestingly, LinkedIn is more popular than Pinterest and Instagram.

WhatsApp, Facebook Messenger, and Skype are the top messenger/chat/VoIP apps according to the report. WeChat and Viber are also gaining popularity. We’ll keep an eye on these numbers, if telecom companies like Airtel start charging customers for data usage on instant messaging and VoIP apps.

See: India may be mobile first, but mobile internet is 16 times faster in Singapore

Also shown in the infographic slides (see below) is the fact that 14 percent of Indians shopped online via a PC, while 9 percent made purchases from a mobile phone last month.