India’s ecommerce titan faces seismic shifts. A look at Flipkart’s journey so far (INFOGRAPHIC)

Sachin Bansal and Binny Bansal didn’t just share a surname. They were both graduates from the Indian Institute of Technology (IIT), worked at Amazon, and together founded India’s biggest ecommerce site, Flipkart.  Last year the two debuted on Forbes India’s richest 100 list. But now their biodata has one more thing in common.

Sachin, who was CEO of Flipkart, has just slipped into a new role as executive chairman while Binny stepped into his shoes. But that is not the only sign of a churning at Flipkart, which is backed by investors like Tiger Global and Accel Partners.

According to the Tech in Asia research team, the company is valued at US$15.2 billion and boasts of 30 million products across 70 categories. The Bangalore-based firm was launched nine years ago as an online seller of books. It soon branched into movies, music, mobiles before jumping full-on into the ecommerce game.

By all counts, 2014 was a golden year. That is when it snapped up US$1 billion in funding and emerged as India’s biggest ecommerce site. That is also when it acquired online fashion retailer Myntra.

But then came some nail-biting competition – from Amazon and the homegrown Snapdeal. Flipkart also made a clumsy move by trying to go app-only last year. The company soon took a step back by logging back to the mobile web. That was one big rethink.

But who could have known that another, far mightier, shake-up would come so soon?

Infographic by Tech in Asia’s Andre Gunawan, data by Tech in Asia’s research team.