In Conversation with Kristabel Quek of Hemeryx

As part of the Martell VSOP The Ultimate Start-Up Space challenge, 10 finalists were chosen, and only one can be the ultimate winner. We have already interviewed a few other finalists, but here’s Kristabel of Hemeryx.

(For a quick overview of the prizes the ultimate winner stands to gain, read this.)

Describe your idea and how you think it stands out from all the finalists.

Hemeryx is a customer-focused chillout location. It is envisioned to be a place where our customers can hangout with their friends and meet people of similar interest. We want to bring about a revolutionary networking experience with technology.

We place our customer first, and look forward to giving them a personalized experience when they come to Hemeryx. Using RFID technology and our online website, we can understand our customers’ likes. Using algorithm like the one used for Amazon.com, we can recommend them food and beverages based on their order history.

Unlike Facebook where you “send” your friends a digitalized drink made up of pixels, Hemeryx allows you to buy your friends real alcoholic/non-alcoholic drinks through our website and multi-touch table. Personalize a message to go with your drinks offer online at a discounted price, and your lucky friend can make a trip down to Clark Quay to redeem it over our bar counter. Time and place is no longer an issue as your friend residing in New York, London, Shanghai, Sydney, Bangkok, in fact anywhere in the world, can buy you’re a drink through a website anytime they like. Here is the best part; you get to choose your own drinks!

If whatever I just described had made your heart go ‘thump, thump, thump’ and excited to see how Hemeryx is going work out, Hemeryx has stood out from all the other finalists and made you fall in love with us!

Guess what, there is more to Hemeryx than you think.

[View their 60-second video submission for TUSS.]

How did you come up with this idea? Did you already have this idea before hearing about this competition?

Frankly speaking, the idea was born out of boredom and inspiration. For those who are already on Hemeryx’s fanpage, you would have come across the Facebook note on our evolved idea that explains the birth of this baby. In fact, this idea will continue to evolve to ensure its ability to keep our customers excited.

This is where I take the opportunity to drive you, my audience, to our fanpage to find out more for yourself. Do attend BarCamp Singapore on 27th March 2010 at Singapore Polytechnic if you will like to meet me face-to-face to find out more!

Why do you think you should win the top prize for The Ultimate Start-Up Space?

Because… Hemeryx will be the one-and-only in the world. Google, Bing, Yahoo, whatever search engine you use, you will not find any Hemeryx other than us. You will also not be able to find any website or F&B locations that can allow you to meet new friends online and take it offline, or meet new friends offline and bring them online.