Traditional brick and mortar businesses are crumbling and a new internet economy is beginning to take shape. Needless to say a big chunk of the 21st century jobs created will be in the digital arena.
And it will require skill sets which frankly the education system hasn’t fully come to terms with yet.
Let’s have a look at 10 key “areas of expertise” a digital professional is expected to specialize or have functional knowledge in to qualify for the internet economy. It’s impossible to be an expert in each of these but having a working knowledge in most and specializing in one or two is definitely within grasp.
1. Development technologies for mobile apps, web services & other software architecture tools
Engineers are the new “Rockstars” of the internet age! They are probably the most sought after professionally for their ability to create magic! Mobile and web application services are critical for most organizations be it a private or government entity. Even non-profit NGOs require professionals with the right skill sets for developing apps on iOS and Android.
Besides coding languages like C, Java and Python, understanding of development tools and platforms like IBM RSA, RAD, Eclipse are also critical.
User Interface (UX/UI) design and modern tools another highly sought after expertise in this mobile driven world.
2. Digital media, web & mobile app strategy & marketing
The internet age requires specialists who understand what it takes to reach out to users and advertisers alike. User acquisition, mobile app strategy & marketing, promoting and pricing for internet businesses require expertise. Digital professionals with knowledge and experience in this domain is always coveted.
Digital marketers with enhanced understanding of social media platforms like Facebook, Twitter, Instagram and other platforms like Google is another high demand area.
An understanding of emerging platforms like SnapChat, which is very popular with millennials, a demographic that is a favorite for product marketers is something that can add significant value to a digital marketer’s repertoire.
3. E-commerce
It’s hard to find a retailer that hasn’t given e-commerce a serious thought. With the tremendous success of e-commerce giants like Amazon, Ebay, Alibaba, Flipkart, it’s obvious that shopping has gone online. Even in emerging markets like China and India, online shopping is taking off massively. It goes without saying that professionals who understand e-tailing and building platforms for e-commerce operations are necessary to drive this push to digital space.
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