4 Important Social Media B2B Marketing Lessons

B2B marketers often have to approach the market differently from B2C marketers. For that very reason, it is often hard to think of new ways to generate more revenue. Hiring skilled B2B sales people is undoubtedly still the best channel to generate sales.

How about the Internet? Can social media play a part in B2B businesses? Certainly! In fact, many have already started using social media to their advantage.

However, we understand that even savvy marketers are struggling to use social media effectively for B2B companies.

To help you with that, Mashable’s Tamar Weinberg has recently interviewed several social media “masters” for their number one tip on B2B social media marketing. I enjoyed learning the insights provided and have summarized them into 4 quick lessons.

1. We’re Still Relating To Humans

Whether it’s B2B or B2C, we’re still relating to humans after all. Social media marketing thrives on connections and trust. Putting your business on social media helps build critical contacts that could provide you with business opportunities.

Quotes:

“United Linens isn’t a company. It’s Scott, the marketing director. I can trust him. Some random linen company? Not so much. That brings B2B down to a level we can all relate to.”

“Many marketers in B2B companies tend to forget that each customer they’d like to attract and retain is a person.”

2. Social Media Is Your Review

Let’s face it. Anyone can write something good about themselves, businesses are no different. But in this digital era, it is often what the public says about a company that matters. Social media is slowly becoming an important review for consumers. This point is especially important for B2B companies since information about the company is often scarce.