3 reasons your startup needs to exhibit at TIA BLR 2016

Startup founders, you know how vital being on top of your finances are – yet, most of the time you can’t make money without spending some. The dream solution is to utilise cost-effective methods that can give you a good return on your investment.

You’re in for some good news if you’re on the lookout for one of these rare opportunities to jump on. Bootstrap Alley at Tech in Asia Bangalore 2016 is where you want to find yourselves this coming July 6-7 – we’ll tell you why.

1. Make your impressions count

Yes, getting the word out on your startup online is convenient. But online is crowded. The average person sends and receives 121 emails in a day’s work. Think about the number of Facebook ads you’ve seen today alone – and how many of them you actually remember.

On the contrary, physically meeting someone helps to build stronger relationships and command someone’s attention.

In an age where people often complain of being starved for time, you’ll want to make your meetings count. Welcome to Tech in Asia’s first-ever conference in India, where you’ll get to meet potential users, investors, and partners offline. And the best thing is, they’re all ears.

Tea startup Qi Aerista, a Bootstrap Alley exhibitor at our recently-concluded Singapore conference, seems to agree.

“Our experience has been overwhelmingly positive [at Bootstrap Alley], where we have made friends and shared our great-tasting teas with industry professionals, investors, partners and everyday consumers from all around the region and beyond. It’s great to be able to generate early traction through our participation in Tech in Asia Singapore for our upcoming crowdfunding campaign and market launch.”

2. A massive timesaver

There are a million things on your to-do list. Grow your user database. Raising funds to lengthen your runway. Solidifying partnerships. And all of these require dedicated effort across different channels to help achieve your goals.

You’ll be thrilled to know that the two days at Tech in Asia Bangalore 2016 will accelerate your efforts, just as startup RewardBase found out at our recent Singapore conference.

“Our team flew in from both Hong Kong and Australia for the Tech in Asia Singapore event, hoping to connect with regional investors and to develop business partnerships with other attending start-ups. Exhibiting our startup at Bootstrap Alley exceeded our expectations for the event. We walked away with more than 50 investment leads – and even did a deal on conference grounds itself with another exhibiting startup!”

3. Make better decisions

Any startup breaking into a new market will require sufficiently deep pockets. If you’re looking to target the second most populous nation in the world, exhibiting at a tech conference in India is a great way to understand market sentiments and reception towards your product.

The same logic applies to startups expanding outside of India. Gathering feedback from international users, and investors can help you determine whether you should even take a step out. Just because it works at home doesn’t mean it necessarily will outside of it – and the best time to find that out is before pouring your effort and money down the drain.

Mentorloop was a case in point. They attended Tech in Asia Singapore 2016, looking to find out whether there was a market for their mentoring platform, and went home with resounding affirmation after meeting with several potential clients post conference.

If you’re finding ways to make your money work harder for you, you’re on the right track at Tech in Asia’s Bootstrap Alley. Throw in five content stages that will offer you plenty of learning opportunities from the industry’s very best, and this might just be the best investment you’ll find yourself making this year.

All booth packages are currently going at a 15 percent off promotion. Each booth package comes with a booth and two Startup Passes. International startups can now exhibit at just USD 339.15, and local startups at USD 169.15 – but only if you apply by May 27. Secure your booth today!

*Each Bootstrap Alley booth consists of one booth and two passes.