Hubbl Brings a Social Element to App Discovery

Finding apps that you like and find useful can be a little bit tricky given all the choices that are out there. We recently looked at India-based Appszito which proposes an alternative way to search. But what about recommendations from friends? Well, there are apps for that too. And one of them is Hubbl.

With its headquarters in India, this startup was founded by Archana Patchirajan and Kushal M. Choksi. They have a team of 12 people in total, and you may recognize the former as a co-founder of MyCityWay.

Their app integrates with your social circle and makes use of tags to catalogue applications into handy groups. You can also follow certain users if you like their app suggestions. A team representative tells me that the founders saw a definite need for such a service, as they wanted a platform where they, as mobile enthusiasts, could discuss and discover new apps.

[A]s passionate smartphone users, we did not find a tool to talk about apps. Hubbl was born to act as a word of mouth platform for apps that transforms an app’s users into loyal advocates of the app by giving them tools to talk about it.

Hubbl was founded only recently, in July of this year. In addition to being a useful service from a consumer point of view, their team originally saw it as a useful took for developers as well.

[H]aving developed apps for the iPhone and Android platforms for three years now, we have always had issues with positioning our apps among a million other apps. It is hard for developers to get traction without spending big marketing dollars.