Top Snapchat marketing strategies you don’t want to miss in 2016

Photo credit: iMore

Before you scoff at Snapchat, consider these figures: 100 million active users are currently on Snapchat, 23 percent of which are aged between 13-17. A further 37 percent are aged 18-24 while 26 percent are 25-34. The brightest rising star in the social media landscape is still relatively untapped, and you ought to jump on the bandwagon now.

Latest Snapchat marketing trends

Snapcash

Snapcash is a new in-app service linked to your debit card that allows peer-to-peer monetary transfers. While this may be of minimal consequence to most businesses, it may just be Snapchat’s test bed for brand-to-consumer transactions in the future.

Vertical ads

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Snapchat’s vertical interface makes it a challenge for video content creators to cater to its design. While designing vertical ads may be challenging, the payoff is that the ads will take up the entire screen, offering no distractions.

These vertical video ads also tend to capture more attention from consumers as proven by the 9x completion rate over traditional horizontal videos.

New Strategies

Start early

Photo credit: Kidcyber

Snapchat is like California at the beginning of the gold rush. Brand presence isn’t very strong, although it is picking up quickly. If you are looking to establish a foothold, there’s no better time to do so. Start looking at what the top Snapchatters are doing right, and integrate that into your own marketing. You can start with Casey Neistat, who perfectly illustrates the power and potential of the platform in this video. (Editor’s Note: Casey Neistat’s name has been corrected. It was previously published as Casey Neisant.)