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Leighton Cosseboom · · 1 min read

GrabTaxi’s journey to a billion-dollar startup (INFOGRAPHIC)

🎉 This article was unlocked by @eth6b13, winner of our NFT artwork titled Grab’s IPO.


In recent years, Asia has experienced a ride booking boom. Uber is aggressively attacking Southeast Asia, while Rocket Internet’s Easy Taxi is still fighting hard to gain a strong foothold in the region – sometimes unsuccessfully.

GrabTaxi is the only homegrown app gaining traction across large swathes of Asia. Born out of Malaysia (where it’s known as MyTeksi), it’s experiencing a rapid and colorful growth story across Southeast Asia. The startup recently became one of the Southeast Asia’s only homegrown startup “unicorn” companies, with an estimated billion-dollar valuation.

Here is a visual timeline of how GrabTaxi went from soliciting business door-to-door in Kuala Lumpur to raising US$340 million in funding – a quarter of a billion of which is from Softbank – and entering six markets across Asia in under three years.

History-of-Unicorn-(GRABTAXI) (1)

Editing by Steven Millward; infographic by Tech in Asia’s Andre Gunawan.

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A visualization of the history of GrabTaxi, Southeast Asia’s popular ride booking app, and one of the few billion-dollar tech startup valuations in the region.

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Community Writer

Leighton Cosseboom

Leighton Cosseboom is an American media entrepreneur in Southeast Asia. He is the former English editor of Tech in Asia's Indonesia chapter, and recently co-founded Content Collision (C2), a media enabler and technology platform looking to help brands and publishers in the region.