Gobi Partners backs Malaysia’s Ejen2u to bolster reseller management platform

Photo credit: Ejen2u

Malaysia’s ecommerce market has been quickly gaining ground. From a gross merchandise value of just US$3 billion in 2019, the sector is now expected to log US$18 billion by 2025, according to a 2022 report by Bain, Google, and Temasek.

For entrepreneurs, reselling and dropshipping let them tap into this growth without high entry costs. Ejen2u is one startup helping businesses thrive in this space.

The company offers an online platform, EjenGo, where businesses can better keep track of their resellers. Ejen2u also runs WeMap, a program dedicated to upskilling women entrepreneurs. Sheikh Ezaiddin, Ejen2u’s founder and CEO, said that women currently represent about 85% of the firm’s total users.

Fresh off a pre-series A funding round led by Gobi Partners, Ejen2u looks to expand its suite of products to cover more segments in the direct-to-consumer industry.

Funding details

• Funding amount: Undisclosed
• Lead investor: Gobi Partners
• Other investor: Artem Ventures
• Stage: Pre-series A
• Source

Since it was founded in 2019, Ejen2u has served over 340,000 resellers across Malaysia and facilitated around US$115 million in sales, according to its website.

“By helping domestic SMEs reach their fullest capabilities, we’ll be able to see a wider effect ripple across our local economy, and become competitive on a regional, or even global, level,” said Jamaludin Bujang, a managing partner at Gobi Partners for Malaysia.

Gobi Partners participated in the round through Gobi Dana Impak Ventures fund, which is backed by Malaysia’s sovereign wealth fund Khazanah Nasional.

More details