The growing Lazada mafia

This is an updated version of our previous post.

When Pierre Poignant, co-founder and former CEO of Lazada, announced earlier this month that his startup Branded Group had jumped from stealth mode to raising US$150 million in one round, it evoked a sense of déja vu.

Apart from Poignant, other ex-Lazada bosses and executives have shown a knack for building rising startups. This comes as no surprise as many of them came up with their business concepts after seeing real pain points while working at the Alibaba-backed firm.

Poignant’s new company focuses on consolidating smaller brands that sell on Amazon Marketplace. There’s no question that his credibility, drawn from co-founding one of Southeast Asia’s largest ecommerce sites, helped boost Branded’s profile.

As the region’s tech landscape matures and millions of new consumers have shifted online due to the Covid-19 pandemic, this seems like the right time to update Tech in Asia’s list of the Lazada mafia.

Alodokter

Lazada connection: Nathanael Faibis, co-founder and CEO of Alodokter, used to serve as the regional head for production and UX at Lazada.

Total disclosed funding to date: Nearly US$50 million

Prominent investors: MDI Ventures, Golden Gate Ventures, Heritas Capital, Hera Capital

What it does: Based in Indonesia, Alodokter provides an end-to-end digital solution to patients that includes telemedicine, doctor booking, medical content, and health insurance services. The platform claims to connect more than 30,000 doctors and 1,500 hospitals and clinics with millions of Indonesian patients.

See also: How Indonesia’s healthtech startups aim to democratize access to healthcare

Aspire

Branded Group

BukuKas

Capssion

Crea

Easyship

Epsilo

FlowerStore Group

Gogoprint

Hypefast

Intrepid Group Asia

Iziwork

Leflair (inactive)

Manabie

OnPoint

Pomelo

Ula

Vestiaire Collective