7 trending fashion retail app technologies to watch in 2017

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The fashion industry is growing at a fast pace. With such a huge market and fashion brands emerging every now and then, marketing and shopping tactics have changed to a great extent.

For one, people have shifted toward m-commerce or mobile commerce in purchasing their daily aids, and the fashion industry has witnessed remarkable action in that aspect. Features like push notifications, fast delivery, loyalty programs, and easy navigation have made mobile shopping very convenient.

Brands like ASOS, Dior, Klothed, and H&M are implementing technologies at their best. They have come up with innovative solutions to lead the industry and have made the shopping experience even better.

Let’s check out the current retail technologies well-known brands are using and the app features that are going to rule this year.

1. Barcode scanners have nabbed the top spot

One fascinating trend in the fashion industry is barcode scanning. Consumers just have to scan the product barcode to easily get complete product details. It also helps lower prices.

The H&M fashion app applied this technology, helping their customers get endless options for coupons and discounts and find store locations. The brand gives its users the latest and relevant updates to keep them engaged in redeeming vouchers. The app also has a nice touch, allowing shoppers to get coupons based on their buying habits.

2. Selling products with videos

Online shopping has taken a different direction in product displays. Now, online stores are featuring products by showing catwalk videos for every single product. It is one of the best ways to build brand trust and showcase products more effectively.

ASOS displays product videos in their app. Watching one of their 11- to 12-second runway videos feels like you’re sitting in the front row in a fashion show. The 360-degree videos also help customers make purchase decisions. The technology is really a boom in the retail industry.

3. Try on outfits virtually

Now people don’t have to stand in long queues to try on clothes as retail stores now have virtual dressing rooms. Using hand gestures, shoppers can choose colors, patterns, and sizes, and compare and contrast the options. Users can also share their “trial” outfit on social media for feedback, plan their wardrobes more effectively, and let their friends know about the clothes they’re planning to wear.

4. Social selling

5. Beacons

6. Investment in personal data security

7. Visual search

Conclusion