Japanese mobile social gaming company GREE has decided to kill Tellit, its own attempt at a mobile chat app. Launched a year ago, the app was built by GREE-invested eBubby, an Amsterdam startup specializing in messaging apps.
Tellit is similar to the popular Asia chat apps like Line and WeChat with its cute stickers. According to TechinAsia, it had achieved number one status on the iOS App Store in Malaysia, Italy, and Germany for the free app category.
GREE’s statement mentions that the app was shut down despite seeing “steady usage” and having “loyal users” because the company is facing strong competition in other areas of business.
“In order to focus our efforts and succeed in a competitive environment, unfortunately sometimes we need to make difficult decisions.”
The company will delete user data 90 days after the service is suspended. That includes personal data, chat logs, and chat data associated with the app. Users can back up the data if they wish to do so.
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