India-based agritech firm nets $15m to improve produce supply chain

Photo credit: Superplum

Superplum, an India-based agritech startup, raised US$15 million in series A funding led by incoming chair Erik Ragatz.

Founded in 2019, Superplum operates a cold chain infrastructure that the company said can help improve market produce quality. The firm sells fruits like mangoes, lychees, apples, grapes, cherries, and plums.

It said that its cold chain technology extends fruit shelf life, improves fruit quality, reduces waste, and, in turn, increases farmer income.

Superplum also lets consumers access pesticide test reports for each batch of produce, giving transparency from farm to table.

Currently, the startup works with farmers in 22 Indian states, from whom it sources and supplies 25 different fruits year-round.

Superplum’s products are available on various online platforms such as Amazon Fresh, Zepto, Swiggy, and Blinkit, as well as in retail stores.

The fresh funds will enable Superplum to continue to build out its infrastructure and accelerate its expansion in India. The company is also branching out into international markets.

India’s agritech landscape has been seeing traction lately. Arya.ag, an India-based company giving local farmers access to financing, recently said its net revenues rose 20% to US$43 million in the 2023-2024 fiscal year.

Meanwhile, Zetta Farms – which runs sustainable farm projects with its partner farmers – hit US$360,000 in profits in the financial year ended March 2023.

See also: Indian agritech firm plows into profits with retail investor backing